Op-Ed: Improve Apps, Engage Riders

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A seminar at Portland State University shed light on barriers to new mobility. As innovative technology takes way in public transportation, steps need to be ensured so that all groups benefit equitably. For example, a study done at PSU shows bikeshare has a lack of payment methods and Wi-Fi/internet use to access bikes. The communities that suffer from transportation injustices are; low income, communities of color, mobility challenged, age, and English proficiency. 

What if you had an application that would tell you exactly when the bus would be arriving and how crowded it would be? Take it a step further; what if it told you when the next bus would arrive that could accommodate your needs? For example, an app that works with Tri-Met (Portland’s public transit system) and in your own language, you would enter in what accommodations you need, where you are and where the nearest stop is, what level of crowding you can tolerate (say you have large items, a cart, boxes), and live time updates about where the bus is.  

Screencap of PDX Bus by Lacey
This might sound familiar. In Portland now, there is an application called PDX Bus that is fairly inclusive. This app is functional for tracking busses live time. The interface, however, is confusing to even the most tech-privileged folks. It’s not very aesthetically pleasing, and while there is seemingly a lot of options, it quickly becomes a buggy matrix that doesn’t offer fast, easy, and accommodating information for riders. More often, I am using Google Maps to direct my trips through public transit. 

App designers should consider adding a few modifications with this app. First, an ‘introduction screen’ to start riders off, almost as if you’re registering. Riders would enter their language preference, age, ability level, main routes, extra needs (less density/off peak notifications if they commute with a lot of bags, luggage, etc.). Next, simplify it: Where are you going? How do you want to get there? At this screen, the rider could say ‘quickest route’ or ‘cheapest route’:  they could choose the MAX, streetcar, or bus. The application would offer further options from third parties, such as BIKESHARE or Lyft/Uber to let the rider know all options. 

Another addition is to pair up payment methods. This app would include a QR code or barcode with riders HOP-card (Portland’s smart card for public transit fare) and the TriMet ticket application. This allows riders to purchase tickets from the same app, to see their HOP-card and use that option, or to be directed to a ticket station that takes cash.

Lastly, the app would partner with Google Maps or an open-source map service. This will show riders where accessible bathrooms are, hospitals, food and drink, and entertainment along the route. It could also notify of protests, crashes, or suspects on the loose.   

Screencap of PDX Bus by Lacey
In a world where we have information at our fingertips, it’s important to manage it effectively. A new rider who downloads the PDX Bus app might come across an image like the one to the right. This may be helpful for locals but can be largely confusing and intimidating for new riders. 

A lofty goal of a unified application requires direct action and attention to the growing digital divide. We must leave no one behind as we strive to improve our lives. We can start by partnering with local businesses and Nonprofits. Free Geek’s mission is to sustainably reuse technology, enable digital access, and provide education to create a community that empowers people to realize their potential. OPAL believes the Portland metro region is ready for an equitable, world-class transportation system in which transportation success is measured by equity, safety, and accessibility. Lastly, we can partner with local colleges and students of Community Development, Computer Science, Graphic Design, and City Planning who are ready to start designing the future that benefits us all. 

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