Controlling Their Transportation Destiny
One of the automobile’s
most attractive traits is the ability to control you transit. It provides the
user with the ability to decide when you go, where you go, and to an extent how
fast you go. These factor’s can be helpful for those who have complex schedules
that don’t allow for the use of different methods of transportation. However,
these are not the only people using the automobile. The illusion of choice is
the most appealing part of the automobile, but can it be an appealing part of
other modes of transportation?
“Those
who switched to public transportation were more predisposed to switching, were
more cost-conscious, and had more favorable perceptions and attitudes towards
public transportation. Those who did not switch became happier with their cars,”
was the finding of Maya Abou-Zeid and Moshe Ben-Akiva in their paper “Travel
Mode Switching: Comparison of Findings from two Public transportation
experiments.” Abou-Zeid and Be-Akiva
discovered that people became happier with whatever transportation they had
selected. Even those who took public transit became happier with their commute.
In his CityLab article covering Abou-Zeid and Ben-Akiva’s study, Eric Jaffe
summed it up as “this renewed affection might have occurred because drivers could
now say they'd thoroughly evaluated their commute options and decided that the
car was the way to go.” The same could be said for those who opted into public
transportation. It is possible they determined that public transportation fits
their schedule and life better than the automobile. A similar study conducted
in Switzerland found a similar conclusion, stating “satisfaction
ratings are affected by cognitive awareness, whereby the disruption of routine travel
conditions makes people think more fully about their travel happiness with
different modes of transportation” (Witter, Bierlaire, Kaufmann, 2012).
Both
studies found, commuters were most happy when they felt like they had beaten
the system. That they had done the research, ran some tests, and picked what
best fit their lives. So maybe as a nation we don’t really favor the car, we
just favor being in control.
Abou-Zeid, M, & Ben-Akiva, M. (2012) “Travel Mode
Switching: comparison of findings from two public transportation experiments.”
Bierlaire, B, Kaufman, V, Witter, R. (2012) “Happiness and
travel mode switching: Findings from a Swiss public transportation experiment.”
Jafffe, E. “Even
American Drivers like Transit more than they think”. The Atlantic Cities. December
12, 2012.
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