Controlling Their Transportation Destiny


One of the automobile’s most attractive traits is the ability to control you transit. It provides the user with the ability to decide when you go, where you go, and to an extent how fast you go. These factor’s can be helpful for those who have complex schedules that don’t allow for the use of different methods of transportation. However, these are not the only people using the automobile. The illusion of choice is the most appealing part of the automobile, but can it be an appealing part of other modes of transportation?
“Those who switched to public transportation were more predisposed to switching, were more cost-conscious, and had more favorable perceptions and attitudes towards public transportation. Those who did not switch became happier with their cars,” was the finding of Maya Abou-Zeid and Moshe Ben-Akiva in their paper “Travel Mode Switching: Comparison of Findings from two Public transportation experiments.”  Abou-Zeid and Be-Akiva discovered that people became happier with whatever transportation they had selected. Even those who took public transit became happier with their commute. In his CityLab article covering Abou-Zeid and Ben-Akiva’s study, Eric Jaffe summed it up as “this renewed affection might have occurred because drivers could now say they'd thoroughly evaluated their commute options and decided that the car was the way to go.” The same could be said for those who opted into public transportation. It is possible they determined that public transportation fits their schedule and life better than the automobile. A similar study conducted in Switzerland found a similar conclusion, stating “satisfaction ratings are affected by cognitive awareness, whereby the disruption of routine travel conditions makes people think more fully about their travel happiness with different modes of transportation” (Witter, Bierlaire, Kaufmann, 2012).
Both studies found, commuters were most happy when they felt like they had beaten the system. That they had done the research, ran some tests, and picked what best fit their lives. So maybe as a nation we don’t really favor the car, we just favor being in control.



Abou-Zeid, M, & Ben-Akiva, M. (2012) “Travel Mode Switching: comparison of findings from two public transportation experiments.”
Bierlaire, B, Kaufman, V, Witter, R. (2012) “Happiness and travel mode switching: Findings from a Swiss public transportation experiment.”
 Jafffe, E. “Even American Drivers like Transit more than they think”. The Atlantic Cities. December 12, 2012.

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